Because 79 percent of Americans live within 10 miles of a Pursuant Health kiosk, health and wellness companies find high value in partnering with Pursuant to make more out of their marketing budgets. As of September 2017, we have a presence in more than 3,600 Walmarts across the country. By 2018 we will be in all 5,600.
UTILIZE REAL-TIME INTERVENTION TECHNOLOGY TO TARGET KIOSK USERS AND ACHIEVE OUT-OF-STORE ENGAGEMENT WITH PROGRAMMATIC TARGETING ON WEB, MOBILE, & SOCIAL DISPLAYS.
On average, we engage with 2,000,000 - 3,000,000 Americans every month through our multi-channel platform. In-store or online, we meet consumers right where they are and deliver ultra-customized, demographic and data-driven content that delivers efficient use of marketing budgets.
Pursuant Health serves as a meaningful catalyst to increase consumer demand and product sales in the U.S. retail market by:
IMPROVING PATIENT AWARENESS
In an advertising study, Pursuant Health’s campaign performed well on campaign recall and likelihood to act. In fact, compared to the control group, the test group were three times more likely to have an awareness of the campaign; of those who participated in the study, 96% had a favorable opinion of the advertisement, compared to 71% in the control group.
PROVIDING REACH IN A HEALTH-FOCUSED ENVIRONMENT:
The digital signage on the kiosk is located in a highly-visible portion of the pharmacy area and is estimated to have over 540 million impressions per month. Because 80% of Walmart shoppers visit the pharmacy at least once per month and the average shopper spends approximately 10 minutes per visit, advertising partners have the ability to extend their reach to consumers at the point where purchasing decisions are being made.
DELIVERING TARGETED CONSUMER EDUCATION:
Advertisers can take advantage of the rare opportunity to directly message highly engaged consumers while they take the health screenings provided on Pursuant Health kiosks. All banner ad placements have 100% viewability and kiosk users can tap to expand for more info, giving a great opportunity for product education. Video ads play while blood pressure and BMI measurements are taken, ensuring a captive audience and 100% completion rate.
Our targeting capabilities on age, gender, ethnicity and more than 60 other attributes allow us to serve ads only to users who need your product, and your marketing budget is not wasted on those who don’t.
AMPLIFYING REACH AND FREQUENCY VIA DIGITAL PROGRAMMATIC ADVERTISING:
Using proprietary, first-party, HIPAA-compliant data, Pursuant Health can help brands reach precisely targeted online audiences via their desktop computers, tablets and mobile devices as an enhancement to an in-pharmacy program. Using this omni-channel approach, brands can message their target consumers wherever they are, building frequency for the campaign. Online, we’re able to filter for over 17,000 different attributes, including demographic, behavioral, and health-based factors. Geo-fencing allows us to serve different messages to shoppers when they’re inside the store versus when they’re at home on their computers.
To find out how you can improve your reach and frequency, contact VP of Advertising and Merchandising, Stephanie Myers.
PROVIDING INCREMENTAL DISPLAY AT RETAIL (WALMART AND SAFEWAY):
OTC and CPG brands can drive additional sales lift by utilizing merchandising racks on Pursuant Health kiosks for incremental product displays (pending retail buyer approval). With interest driven by kiosk media, shoppers can quickly and easily pick up the product after being exposed to your message.
In September 2016, Pursuant Health ran a four-month digital advertising campaign for a Chronic Dry Eye product (Product X) on the Company’s national kiosk network. For this campaign, Product X sought to create awareness for Chronic Dry Eye (CDE) and encourage individuals experiencing CDE to talk to their eye doctor or pharmacist about their symptoms.
Improve your healthcare advertising ROI by reaching 3 million Americans monthly at the precise moment they are engaged with their health. Let us show you how. Contact Stephanie Myers using the contact form below.